Email Inspiration from VRAI

Dark, moody product photography of a metallic gift card replaces the usual bright-white gift card layout. A small black banner above teases ‘Solitaire Studs’ so the email serves both gift-card buyers and product browsers in a single send. When you’re sending a gift-card email, lean into luxury cues — the format doesn’t have to look transactional.

Disclaimer: VRAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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