Email Inspiration from Outer

Lifestyle photography of a sleeping golden doodle does the heavy lifting here, with a dark gradient overlay carrying the line ‘Pet-Approved.’ The body copy is tight and benefit-led (‘muddy paw prints rinse right off’), giving the design room to breathe. Featuring the use case rather than a packshot is what makes furniture read as emotional rather than utilitarian.

Disclaimer: Outer own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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