Disclaimer: National Geographic own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from National Geographic
Editorial-style layouts work best when the photography earns its space, and this one does — the muted Pripyat landscape underneath dense body copy gives a grim sense of scale. The double-headline structure (the masthead bar plus ‘Photos of the Week’) sets up a clear reading order before the eye drops to the image. Content emails can pull from print conventions like this without feeling stuffy.
