Email Inspiration from DOG PPL

Tan-on-cream DOG PPL | SANTA MONICA caps set the tone, then a generous serif ‘May Drinks: Just In’ anchors the hero with restraint. A members-club category like this benefits from treating monthly drink updates as boutique-hotel editorial, not bar promo. The neutral palette and centered composition keep the email feeling like a place rather than a venue ad.

Disclaimer: DOG PPL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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