Email Inspiration from Onnit

High-contrast black-and-white sports photography framed by oversized condensed type gives this a fight-poster feel. The CTA is a clean pill button — sharp against the gritty hero. Performance brands rarely look this editorial; worth borrowing the mood for any high-intent fitness send.

Disclaimer: Onnit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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