Disclaimer: Jetboil own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Jetboil
Big bold serif typography stamped across a wilderness photograph immediately frames this as a product launch worth slowing down for. The hero gives way to a clean three-up explainer (“Why You’ll Love It”) that breaks features into digestible chunks. A great example of product education that doesn’t feel like a manual.
