Disclaimer: Allbirds own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Allbirds
Stripped-back layout, one product, one statement, one CTA, lets the silhouette do the work. The neutral background and side-profile angle echo the brand’s natural-materials story without leaning on copy to spell it out. Restrained typography keeps the focus on shape, color, and material.
