Email Inspiration from Four Seasons

An aerial shot of a Belize golf hole curling into turquoise water is doing nearly all the persuasion, and the layout wisely gets out of its way. Thin italic serif type and a pale sky-blue frame signal ‘private residences’ without ever saying ‘exclusive’ too loudly. When the destination is the product, give the photograph the whole stage.

Disclaimer: Four Seasons own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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