Email Inspiration from Pretzels.com

Built around a single idea — the best flavors don’t compete, they complement — the email pairs snack photography in plus-sign equations that make mixing feel like a discovery. Warm maroon and cream tones keep the food appetizing while the repeated “Create Your Pairing” CTA gives browsers a clear, low-pressure next step. A tidy way to merchandise variety without leaning on a discount.

Disclaimer: Pretzels.com own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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