Email Inspiration from Sundays for Dogs

Bold serif headline with an italic kicker — ‘What Goes in Must Come Out’ — set over a lifestyle shot of an owner mid-pickup. Daring subject matter handled with humor and craft: the photo is editorial rather than gross, and the typography sells the joke. A good example of a brand willing to write the email a human would actually open.

Disclaimer: Sundays for Dogs own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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