Email Inspiration from Rifle Paper Co.

Hand-illustrated borders and a nautical color story tie a sprawling accessories lineup into one coherent seasonal moment. The opening lifestyle shot sells the mood before the product grid sells the goods, and the recurring stripe-and-shell motif acts as connective tissue across three distinct sections. A reminder that a strong illustrated system can carry a catalog-heavy email without it reading as a catalog.

Disclaimer: Rifle Paper Co. own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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