Email Inspiration from Contiki

One cinematic mountain-market photograph does almost all the work, with ‘GO FURTHER FOR LESS’ set in heavy condensed caps and a lone neon-green button cutting through. Restraint is the lesson here: no grid, no second offer, just centered copy framing the new trips around freedom and budget. The acid-green accent appears only on the call to action, so the eye knows exactly where to land. A strong single image and one disciplined color accent can outperform a packed template.

Disclaimer: Contiki own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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