Disclaimer: RIMOWA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from RIMOWA
Restraint carries the whole piece here, from the muted dockside photography to the hairline-thin dividers separating each suitcase. Prices sit quietly under product names with no urgency or discount, trusting the craft to justify the spend. A grid of trunks and bags reads like a catalog spread rather than a promotion. Worth borrowing: luxury often sells harder by saying less and giving every product room to breathe.
