Disclaimer: Carl Friedrik own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Carl Friedrik
A scattered black-and-white photo collage carries the entire message, trading product hero shots for nostalgia and mood. Reserving the palette to monochrome and the type to two lines lets the imagery set the emotional tone of a Father’s Day note. The luggage appears almost incidentally, woven into candid scenes rather than spotlighted. Proof that a holiday email can sell quietly by selling a feeling first.
