Email Inspiration from Pony Rider

Warm cinnamon and terracotta tones set a seasonal mood before a single product name appears, letting the palette do the selling. The single-collection focus around the new Spice range keeps the email tight, with category links stacked underneath for shoppers ready to dig deeper. A reminder that a tightly art-directed color story can carry an entire homeware launch.

Disclaimer: Pony Rider own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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