Email Inspiration from Mill

A plainspoken headline, Work smarter not harder, pairs with a clean product-in-context shot to explain an unfamiliar appliance fast. The middle See Mill in Action cutaway does the demo work a paragraph of copy could not, and a 90-day guarantee lowers the ask right beside it. White space keeps a device that could read as gimmicky feeling premium instead. A clear template for introducing a novel product without overexplaining.

Disclaimer: Mill own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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