Email Inspiration from Moon Juice

Customer quotes ride directly on top of warm, grainy lifestyle photography, so the social proof and the mood arrive together. Each testimonial block doubles as a benefit headline, building the case across four scenes before the subscribe offer appears at the very bottom. Letting real quotes carry the copy is more persuasive than a brand describing its own adaptogens.

Disclaimer: Moon Juice own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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