Email Inspiration from Roots Canada

The hand-drawn illustrations add a playful and heartfelt touch that really elevates the storytelling in this Roots email. They break up the product grid beautifully and bring warmth to the layout—like little love notes tucked between the merchandise. It’s a thoughtful nod to the Mother’s Day theme, and it totally works.

Disclaimer: Roots Canada own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to fashion and apparel and mother's day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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