Email Inspiration from Flo Living

A full-bleed lifestyle photograph does most of the emotional work here, paired with a calm serif headline and airy whitespace. The body copy opens by naming a feeling (your body speaking a language you never learned) before it gets anywhere near a product pitch. Warm neutrals and a single orange CTA keep the focus soft and unhurried. Note how the supplements are demoted to a quiet pairs-well-with row, letting empathy lead.

Disclaimer: Flo Living own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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