Email Inspiration from Polaroid

Few emails commit to a single visual idea this cleanly. The washed, sun-flared hero with white type set right on it establishes the film look immediately, and the scattered instant-photo collage further down repeats the idea without feeling repetitive. We like that the camera lineup is just three products on a flat grey field, with no badges and no borders.

Disclaimer: Polaroid own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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