Email Inspiration from Eagle Creek

Olive, cream, and slate pulled straight out of the product colors make this feel considered rather than assembled. We like the outlined pill badge above the serif headline, and the alternating product rows where the image flips side to side down the page and gives each duffel room to breathe. The olive block at the end with its outlined button is a clean way to end on a question instead of a hard sell.

Disclaimer: Eagle Creek own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to luggage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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