Email Inspiration from 77 Diamonds

The coral and green backdrops behind each shot are doing a lot of work, turning a set of close crops into one continuous mosaic. We like how the images change size and shape as you scroll, from a tight four-square grid to full-width bands with the collection names set right on the photography. The small italic label above each serif headline is a nice restrained touch against all that color.

Disclaimer: 77 Diamonds own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to jewelry watches email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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