Email Inspiration from Mountain Hardwear

Acid yellow display type over blue hour climbing photography is a great opening move. Below it the email settles into a rhythm of full bleed image, condensed caps product name, short spec paragraph, and a row of monoline icons, so you can scan five products without reading a word. Black bar buttons keep the CTAs quiet and let all the color live in the photos.

Disclaimer: Mountain Hardwear own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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