Email Inspiration from Cricut

The feature mosaic in the middle is the part worth stealing, alternating photo tiles and text tiles across a cream checkerboard so a spec list reads like a layout instead of a bulleted paragraph. We like the restraint up top, one thin green header and a single black button, and the lowercase product wordmark set large against the machine gives the launch a clean anchor. The two closing blocks step down in weight without losing the thread.

Disclaimer: Cricut own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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