← All comparisons

Email Love vs Migma, for teams that design emails in Figma.

Migma is an AI platform that writes, designs, and sends marketing emails from a prompt. Email Love is a Figma plugin where AI builds emails from your own email design system. This page explains where each one fits.

Install and try for free → See plans

Trusted by 100+ marketing teams at brands like…

Why teams look for a Migma alternative.

Migma suits teams that want one AI tool to write, design, and send email. Teams tend to look at alternatives when their emails have to be built from their own Figma components, or when they want to keep sending through the ESP they already use.

The quick take.

Migma and Email Love both use AI to produce emails, but they start in different places. Migma builds a brand kit from your website and generates its own layouts, then sends the email itself or exports it to your ESP. Email Love starts from an email design system in Figma, so AI, including agents like Claude, ChatGPT, and Cursor, builds each email from components your designers made and approved.

Choose Migma if you want one AI tool that writes, designs, and sends emails, and you do not have a design system in Figma.
Choose Email Love if your emails need to use your own Figma components and you already send through an ESP like Braze, Iterable, or Salesforce Marketing Cloud.
Both work with AI agents. Migma and Email Love each offer MCP access for tools like Claude and ChatGPT.

At a glance.

Email Love and Migma compared
Feature	Email Love	Migma
Built for	Designers and marketers who build emails from a design system in Figma	Founders, small teams, and agencies that want AI to create and send emails
Where designs come from	Your own components in Figma	Layouts generated by Migma from a brand kit
Figma	Uses its own layered email format in Figma; AI Import converts existing designs	Imports a Figma frame by URL and converts it into Migma’s HTML; no Figma plugin
Output	MJML-based HTML with HTML weight optimization	HTML, PNG, and PDF
ESP integrations	Export to 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML, MJML, and webhooks	Export to Mailchimp, Klaviyo, Omnisend, Brevo, and HubSpot
Sending	Exports to your ESP; Email Love does not send email	Sends email itself, or through Amazon SES, Resend, SendGrid, or Mailgun
AI	AI Import, emails generated from a brief, AI Copilot, and MCP access for Claude, ChatGPT, and Cursor	Prompt to email, email series, image generation, segmentation, and an MCP server
Teams	Per-user plans; shared design systems on Growth and above; dedicated Slack support on Professional	Roles, comments, and real-time collaboration; 2 editor seats on Business
Pricing	Free (5 exports a month); Starter $19 and Growth $59 per user a month; Professional $1,788 per user a year	Premium $99.99 a month ($79 billed yearly); Business $299 a month; Enterprise custom

Competitor details checked September 2026. Spot something out of date? Tell us and we will fix it.

Where they differ.

Where the design comes from

Migma builds a brand kit from your website, with your logos, colors, and fonts, and generates its own layouts from it. You can import a Figma frame by URL, but it is converted into Migma’s HTML, and its docs do not describe a way to use your Figma component library as building blocks.

Email Love starts from an email design system in Figma. Designers build the components, and AI assembles emails only from those components, fonts, and colors, so the output matches your design system. The trade-off is that you need a design system in Figma, or our help building one.

Sending and ESP integrations

Migma describes itself as an AI-native ESP. It can send email itself, from its own address or your domain, and exports to Mailchimp, Klaviyo, Omnisend, Brevo, and HubSpot.

Email Love does not send email. It exports to the platform you already use: 28 platforms, including Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, Mailchimp, and Customer.io, plus HTML and MJML.

AI and agents

Migma’s AI covers a lot of ground: email series from one prompt, image and GIF generation, segmentation, a marketing calendar, and competitor tracking. It has a remote MCP server, a Claude connector, and an API, so agents can create emails too.

Email Love’s AI is focused on your design system. It can generate an email from a brief, convert existing designs with AI Import, and give Claude, ChatGPT, and Cursor access to your components over MCP.

Pricing

Migma publishes its pricing. Premium is $99.99 a month, or $79 a month billed yearly, and Business is $299 a month, or $229 a month billed yearly. Enterprise is a custom quote, and paid plans have a 30-day money-back guarantee.

The Email Love Figma plugin has published pricing. It is free to start, with 5 HTML exports a month. Starter is $19 per user a month with 10 exports, Growth is $59 per user a month with unlimited exports and 5 shared design systems, and Professional is $1,788 per user a year for teams of three or more. Concierge Migration is free on Growth and Professional.

Which is right for you?

Choose Migma if

You want one AI tool that writes, designs, and sends your emails.
You do not have a design system in Figma and do not plan to build one.
You want built-in sending, segmentation, and campaign planning.
You want Migma to send your emails, or you send through Omnisend.

Choose Email Love if

Your emails need to use your own components from Figma.
Your designers work in Figma and want to stay in control of the design system.
You already send through Braze, Iterable, Salesforce Marketing Cloud, Marketo, or Customer.io.
You want to start free and add AI as you go.

Comparing AI email builders? Read Email Love vs Brew →

“Email Love has reduced our dev time by well over 90%, and for our team being able to be this agile in the AI era is proving to be an absolute win.”

Jake Leffler, Email Development Specialist at StreetEasy

Switching from Migma? Migration is the hard part. So we make it easy.

On Growth and Professional plans, Concierge Migration is free. We build your email design system in Figma from your existing templates, with up to 50 components, rebuild up to 5 of your templates, and set up your ESP connection and team.

See Concierge Migration →

Questions, answered.

Is Email Love a good Migma alternative?

Yes, if your emails need to use your own Figma components and you already send through an ESP. If you want one tool that generates and sends emails without a design system, Migma is built for that.

Does Migma work with Figma?

Migma can import a Figma frame by URL and convert it into its own HTML, and it can export designs to Figma. It does not have a Figma plugin, and its docs do not describe using your Figma component library as building blocks.

Can Email Love send emails?

No. Email Love exports to your ESP. Migma can send emails itself.

How much does Migma cost?

Migma Premium is $99.99 a month ($79 billed yearly), Business is $299 a month ($229 billed yearly), and Enterprise is a custom quote. The Email Love Figma plugin is free to start with 5 HTML exports a month. Starter is $19 and Growth is $59 per user a month, and Professional is $1,788 per user a year for teams of three or more.

Can you migrate our Migma emails?

Yes. On Growth and Professional plans, Concierge Migration is free: we build your email design system in Figma from your existing templates, rebuild up to 5 of them, and set up your ESP connection.

Don’t take our word for it.
Ask your AI.

Choose an assistant below and it will compare the Email Love Figma plugin with the other tools for you. The prompt asks it to check our claims against current public sources, not just this page.

ChatGPT Claude Perplexity