Disclaimer: Athletic Brewing own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to transactional email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Athletic Brewing
This delivery confirmation email from Athletic Brewing is a standout example of blending utility with opportunity. The headline “Check the Mail!” adds excitement to a routine update, while the referral callout cleverly encourages engagement. The imagery keeps it warm and relatable, and the clear CTA buttons make next steps easy. Nice work!
