Email Inspiration from Linktree

Looking at this Linktree email promoting their Pro upgrade, we can see a well-structured onboarding sequence with smart visual storytelling. The black background creates dramatic contrast while the bright green CTA buttons demand attention. Three distinct feature sections showcase customization, analytics, and the upgrade path with product screenshots that demonstrate real value. The copy feels conversational yet urgent, positioning Pro as the natural next step after launching a basic Linktree.

Disclaimer: Linktree own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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