Email Inspiration from Happy Viking

This email opens with playful “Prime Day Just Hit Different” messaging and features clear discount callouts (40% off vanilla canisters, 25% off sachets). Product descriptions use engaging copy like “fruity, bright, and a Venus favorite” and “all hits, no skips.” The footer cleverly incorporates social media icons within a black bar design, while maintaining clean navigation links. Though heavily reliant on images, the vibrant colors and modern aesthetic effectively communicate the brand’s energetic, fitness-focused personality.

Disclaimer: Happy Viking own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and prime day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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