Email Inspiration from Tens Sunglasses

Warm earthy tones and bold typography set a confident tone in this welcome email from Tens. The 20% discount stands out in a striking amber block, while rounded and bordered CTAs guide readers with clarity. Strong imagery, including an animated GIF, builds intrigue around the brand’s lens experience, blending lifestyle storytelling with a compelling first-purchase incentive.

Disclaimer: Tens Sunglasses own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and fashion and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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