Disclaimer: Going own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to travel and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Going
We can appreciate how the Going team pairs bold, center-aligned typography with plenty of white space, making each message block easy to scan. The dual-column layout showing benefits side by side works well for quick comparison, while the bright purple CTA button stands out immediately against the soft cream background, giving readers a clear next step.
