Email Inspiration from Cotton On

The two-column grid layout creates a dynamic, catalog-like feel that encourages scrolling. Strong lifestyle photography ties the varied product sections together into a cohesive visual story, making the personalization offer feel aspirational and easy to browse.

Disclaimer: Cotton On own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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