Email Inspiration from Legends

Using a GIF to cycle through product colors is an effective hero treatment. It’s visually engaging and quickly communicates the ‘new colors’ value proposition, leading nicely into the simple copy and bold CTA.

Disclaimer: Legends own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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