Email Inspiration from Westmore Beauty

The animated GIF countdown timer at the top immediately creates a sense of urgency. The simple, stacked layout presents the BOGO offer and CTA clearly, making it easy for the reader to understand the value and take action quickly.

Disclaimer: Westmore Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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