Email Inspiration from Optimizely

The use of emojis as bullet points for key details and benefits makes the content incredibly scannable. This formatting quickly communicates the core value proposition, breaking up the text and guiding the reader’s eye through the event’s main selling points.

Disclaimer: Optimizely own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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