Email Inspiration from Hawthorne

The editorial-style photography is the clear hero, creating a luxurious and moody atmosphere. Each stacked image builds a compelling narrative around the scent, making the product feel premium and intriguing before the user even sees a price.

Disclaimer: Hawthorne own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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