Email Inspiration from Summersalt

The long scroll format with large, editorial style photography creates an immersive lookbook experience. Placing the offer further down builds desire for the product before presenting the discount, making the promotion feel more premium and less transactional.

Disclaimer: Summersalt own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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