Email Inspiration from Columbia

Columbia uses a bold navigational approach by stacking four distinct CTAs near the top. This immediately directs users to their preferred category, reducing friction and clarifying the email’s primary purpose before users scroll into more specific product features.

Disclaimer: Columbia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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