Email Inspiration from Papa Johns

The oversized hero image with bold, integrated text makes the BOGO offer impossible to miss. This strong visual hierarchy, combined with appetizing photography, creates an immediate sense of value and drives action.

Disclaimer: Papa Johns own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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