Disclaimer: Sephora own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Sephora: Think fast—this beauty’s bound to sell out
The long-scroll, catalog-style format effectively showcases a deep product selection. By treating each product block as a distinct visual feature, Sephora creates an engaging editorial experience that encourages discovery throughout the entire email.
