Email Inspiration from KEEN Footwear

A strong, single-product focus makes this flash sale easy to understand. The price breakdown is the star, using a strikethrough and a contrasting green color to instantly highlight the 40% savings and drive the user to the prominent call to action.

Disclaimer: KEEN Footwear own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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