Disclaimer: Southwest Airlines own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Southwest Airlines: Andrew, earn 120,000 points + complimentary Preferred seat selection.
Southwest effectively uses a large visual to communicate core benefits in a digestible format. Following this with a live text section for secondary details creates a balanced hierarchy, making the email easy to scan for key information.
