Email Inspiration from Alexis McGill Johnson, Planned Parenthood

The animated birthday cake GIF is a great visual anchor in this text-heavy fundraising email. It adds a celebratory feel that supports the narrative while also reinforcing the primary call to action.

Disclaimer: Alexis McGill Johnson, Planned Parenthood own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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