Email Inspiration from Merit

The stacked image layout creates a simple yet effective product tutorial. Showing a clear ‘How To Use’ section builds confidence and makes the product feel much more approachable before asking for the click.

Disclaimer: Merit own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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