Email Inspiration from Betterment

This email effectively breaks down complex information using a highly structured, repeatable format. Each portfolio section uses bold headers and icon-led bullet points, making the dense content surprisingly easy to scan and compare. The clean layout prevents reader fatigue.

Disclaimer: Betterment own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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