Email Inspiration from Ray-Ban

Ray-Ban uses a simple icon grid to quickly communicate the key benefits of its lenses. This visual approach effectively breaks up the email and makes the value proposition easy to grasp before presenting the primary calls to action. It’s a smart, educational touch.

Disclaimer: Ray-Ban own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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