Disclaimer: Costco Wholesale own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Costco Wholesale: Fall Starts in Your Closet! Shop the Latest!
The use of varied, full-width background colors is a smart way to organize a massive product catalog. Each color change signals a new category, making the long scroll feel more like a browsable digital circular and less overwhelming.
