Email Inspiration from ACLU of Northern California

The direct, letter-style approach from the Executive Director adds significant weight to the message. Strategic use of bold text effectively breaks up the content, guiding the reader through key points before presenting a clear, high-contrast “Donate Now” button.

Disclaimer: ACLU of Northern California own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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