Email Inspiration from Echo Water

Excellent use of typographic hierarchy to lead with the value proposition. Placing the massive savings figure directly below the main headline makes the offer’s strength immediately clear, creating a compelling reason to keep reading.

Disclaimer: Echo Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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