Email Inspiration from Merwave

This email effectively uses a problem and solution framework to build curiosity. The clean layout presents an educational guide first, followed by a shopping call to action, creating two clear paths for the reader.

Disclaimer: Merwave own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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