Email Inspiration from Buffalo Bills

The high-energy hero image immediately captures the excitement of the upcoming season. A clear headline and prominent call-to-action button are seamlessly integrated, making the email’s purpose instantly clear and actionable for fans.

Disclaimer: Buffalo Bills own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Trade you an email for an email about emails?

*the Email Love newsletter sends twice a month. Unsubscribe instantly. Pinky promise.

Similar Email Inspiration

View All ➝
Thumbnail

Figma to ESP with 1 click

Ad

Loved by designers & marketers

No Thumbnail Set

Packers Pro Shop

July 20, 2026
Sports Teams
New Finds? Yes! Savings? Also Yes!
GIF
No Thumbnail Set

Green Bay Packers

July 20, 2026
Sports Teams
Don’t Wait! Limited Packers Gameday VIP Packages Remain
No Thumbnail Set

Gold Coast Titans

July 20, 2026
Sports Teams
TEAM LISTS: Titans looking for back-to-back victories ⚔️
Google AnalyticsGIF
No Thumbnail Set

McLaren Racing Club

July 20, 2026
Sports Teams
Mixed feelings 🇧🇪
BloomreachGIF
No Thumbnail Set

Los Angeles Dodgers

July 20, 2026
Sports Teams
Hello Kitty, World Champion Rings & Bobbleheads!🎉
No Thumbnail Set

NFL Daily

July 20, 2026
Sports Teams
Breakout defensive players; What's each NFC team's missing piece?
Salesforce Marketing CloudGIF